Five levers. One course. Your way to the Gulf.
Capital, culture, market access, structure and leadership on the ground. Each lever works on its own; together they take you from the first conversation to a real presence in the Gulf.
Capital that fits you. Investors who fit you.
We make your company investor-ready and introduce you to sovereign, institutional and private investors who match your stage, sector and ticket size. We stay from the first check to the signature: accompanying you from the start, through the negotiations and up to closing.
What we do
- Investor readiness check: along the ten questions of every review, with a clear gap list
- Capital needs and structure: amount, use of funds, milestones and the right form: equity, mezzanine or strategic investment
- Equity story and documents: teaser, pitch deck, executive summary and financial model with scenarios
- Data room: complete and review-proof before the first due diligence begins
- Investor outreach: curated shortlist and personal introductions to sovereign, institutional and private investors
- Negotiation to closing: at your side for the term sheet, contracts and closing, together with your lawyers
What you get
- Readiness report and investor documents from a single source
- Shortlist of suitable investors with personal introductions
- Support in every meeting and every negotiation round
- A local, proven network of tax advisers, lawyers, auditors and banks
from the first conversation to closing. This is possible because equity story, financial model and data room are ready before the first investor calls. We only approach investors who match your stage and ticket size, and we conduct negotiations swiftly but without pressure. This keeps your management focused on the core business.
Ready for your next funding round?
Book a conversation →Things work differently in the Gulf. We bridge the cultural gap.
European companies rarely fail in the Gulf because of their product or their numbers, but because of expectations nobody voices: pace, hierarchy, relationship before contract. Those who take a European approach here lose time, trust and, in the end, the deal. We prepare you, accompany you to the table and moderate between both sides.
What we do
- Culture briefing: for management and team: how decisions are really made in the Gulf
- Meeting preparation: protocol, roles, sequence and expectations before every important meeting
- Accompaniment and moderation: in meetings and negotiations where expectations collide
- Reading between the lines: interpreting signals, following up correctly, resolving misunderstandings early
- Delegations and visits: programme, hosting and return invitations that strengthen relationships
- Coaching on the ground: for employees who represent your business in the Gulf long-term
What you get
- Clarity on what a “yes” really means
- A counterpart who trusts you and vouches for you
- Fewer detours in initiation and negotiation
- The white paper “Culture Code Gulf” as a guide for your team
The contract summarises what has already grown between people. Those who understand this plan initiation phases realistically and win advocates rather than just meetings.
Is your next meeting in the Gulf coming up?
Book a conversation →
Culture Code Gulf.
How business in the Emirates really comes about: six ground rules, what a “yes” really means, the region’s calendar and a checklist for the first 90 days.
From business plan to first order.
We know the local conditions and who your market entry needs: decision-makers, authorities, associations, partners and multipliers. With a business plan and a go-to-market strategy, we turn your plans into an actionable roadmap and bring you to your first customers.
What we do
- Market analysis: demand, competition, price levels and regulatory requirements in the region
- Business plan for the Gulf: with financial planning, investment needs and a realistic timeline
- Go-to-market strategy: target segments, offer, pricing, channels and sales model
- Stakeholder mapping: which authorities, associations, partners and decision-makers must be involved
- Partners and distributors: selection and vetting, from long list to contract
- Approvals and tenders: registrations, vendor lists and the procurement rules of large clients
- First customers: personal introductions, pilot projects and building local sales
What you get
- Business plan and go-to-market strategy
- Stakeholder map with the right contacts
- Vetted partners and distributors
- Curated meetings, pilot customers and a 100-day plan
market entries supported so far: from the first market analysis and the selection of the right partners to the first order. Every one of these experiences feeds into your plan. You avoid typical detours, know from the start which decision-makers must be involved, and gain time your competitors still spend on exploration.
What does your market entry look like?
Book a conversation →A structure that convinces investors, banks and authorities.
We build your presence in the Gulf so that it fits your business model and financing and withstands every review. Substance instead of a letterbox: with real decisions on the ground, clean compliance and our network of licensed legal and tax advisers.
What we do
- Structure concept: company and holding matched to activity, investors and exit options
- Incorporation and licence: business purpose and licence scope properly aligned
- Bank and accounts: preparing the banking relationship: documents, source of funds, business model
- People on the ground: visas for key people, office and first hires
- Tax and compliance: registration for corporate tax and VAT, bookkeeping, substance requirements
- Home country in view: coordination with your advisers on permanent establishment, transfer pricing and relocation
What you get
- Structure recommendation with rationale
- Implementation roadmap with clear responsibilities
- Company, licence, account and visas
- Compliance calendar and substance concept for investors and authorities
What is on paper must be lived on the ground. Banks, authorities and investors check exactly that: real decisions, staff and activity in the country.
Do you want to build your presence in the Gulf?
Book a conversation →Leadership on the ground until your team is in place.
A fractional CEO, COO or country manager with market knowledge runs your company in the Gulf, in close coordination with headquarters and management. This is how you demonstrate substance on the ground, gain time to find the right appointment and avoid costly mis-hires. We know tailwind and headwind: our restructuring experience also carries when your company is being realigned.
What we do
- Mandate and role: responsibilities, authority and reporting lines clearly defined
- 30-60-90-day plan: with measurable goals for set-up, sales and organisation
- Operational leadership: company, partners, banks and authorities from a single source
- Building the team: recruiting and onboarding your own local leadership
- Reporting and governance: fixed rhythms with headquarters, advisory board and investors
- Leadership in times of change: when the core business is under pressure and the build-up in the Gulf still has to continue
- Handover: orderly, documented and without loss of knowledge
What you get
- Experienced leadership from day one
- Demonstrable presence and decisions on the ground
- Transparency through fixed reporting
- Flexible scope, matched to your stage
As much presence as needed, for as long as it makes sense. Scope and duration depend on your stage: from setting up the company and winning the first customers to an orderly handover to your own local leadership. We agree role, authority and reporting in writing at the start, so headquarters and the local team always know who decides what.
Do you need leadership on the ground?
Book a conversation →One partner. Five levers. One direction.
Which lever will move you forward next?
A first conversation is free of charge and confidential. We will tell you honestly whether and how we can help.